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商品編號： 9-607-135 出版日期： 2007/06/29 作者姓名： Shih, Willy;Kaufman, Stephen P.;Blakeley, Melissa;Dent, Marissa 商品類別： Entrepreneurship 商品規格： 20p 再版日期： 2009/04/27 地域： United States 產業： Internet services;Radio broadcasting 個案年度： 2005 - 2007
商品敘述：
Pandora.com provided a highly customizable online radio service tailored to listeners'' musical preferences, and had registered explosive growth since its September, 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites, including Pandora. Explores Pandora''s business model, and whether it can evolve to remain viable.
涵蓋領域：
Entrepreneurial management;Business models;Strategy formulation;Disruptive innovation
相關資料：
Case Teaching Note, (5-608-125), 13p, by Willy Shih
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